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What is Personal Branding?

Personal Branding is just another one of those terms marketers came up with to make you feel like you’re not doing all you can to get your name out there. If you haven’t branded yourself and Tweeted and blogged and developed a logo, you’re sunk! Just kidding.

OK, so it’s a little hysterical to think of yourself as a brand. But it is important to have a ready resume, a sturdy cover letter, and an updated LinkedIn profile. Those are the basics.

In certain businesses you need to have some online presence, like a website and maybe a blog putting your expertise out there. How do you know what you need? Well, my rule is if you think you might need it, you do. And if you don’t have time, hire someone. Painless.

About the Author

Julie Luongo is a Personal Branding Specialist and Certified Professional Resume Writer (CPRW) who has helped over 15,000 job seekers in all industries at all career levels get better jobs, shift careers, and put themselves above the competition since 2000.