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A Word about Voice

Whether you’re branding your company or yourself, concentrate on using your own voice. Sure, you want to appeal to your audience. But, it’s like your mother used to say: Be yourself and people will like you. This is because we respond to sincerity. When you are genuine, people can tell. So, whether you write your own copy or you hire a writer, don’t try to sound like someone you’re not.

About the Author

Julie Luongo is a Personal Branding Specialist and Certified Professional Resume Writer (CPRW) who has helped over 15,000 job seekers in all industries at all career levels get better jobs, shift careers, and put themselves above the competition since 2000.